One of the Disadvantages Associated with Radio as an Advertising

question 95

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a short exposure time.
• B)cannot target specific audiences.
• C)cannot use humor, sound, and intimacy effectively.
• D)has a very limited amount of advertising time available.
• E)is easy to convey complex messages.

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Definitions:

Body

The physical structure of a person or an organism, comprising the skeletal, muscular, and organ systems.

Mind

The element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought.

Biopsychosocial Model

The approach to health that includes biological, psychological, and social influences.

Norman Cousins

An American author, journalist, and advocate of holistic approaches to healing, known for his research on the potential healing impact of positive emotions.