When Using an Account Management Policy Grid, an Account Would

question 241

Multiple Choice

When using an account management policy grid, an account would typically be assigned a light personal selling call frequency if it has a

• A)high opportunity rating, and the sales organization has a strong position.
• B)low opportunity rating, and sales organization has a strong position.
• C)high opportunity rating, and there is a likelihood that a strong sales position can be achieved.
• D)low opportunity rating, and the sales organization has a low competitive position.
• E)high opportunity rating, and the sales organization has strong position.