Examlex
Explain the difference between personal selling and sales management.
Centralized Integrated
A system or organization where decision-making and management processes are concentrated at a single point or within a unified structure.
Unicorn
In the business context, a privately held startup company valued at over $1 billion.
Promotional Mix
Combination of personal and nonpersonal selling components designed to meet the needs of a company’s target customers and effectively and efficiently communicate its message to them.
Disruptive Innovations
Less expensive and simpler versions of existing products and services that target an entirely new group of customers.
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