Studies Indicate That Comparative Ads Attract More Attention and Increase

question 113

Multiple Choice

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience _________.

• A)gender
• B)income
• C)ethnicity
• D)education
• E)occupation

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Definitions:

Developing Arguments

The process of creating reasoned, logical explanations or justifications to support or contest a position, opinion, or theory.

Counterarguments

Arguments presented in opposition to another argument, typically to counter its effects or challenge its premises.

Status

Refers to the relative social, professional, or other standing of someone or something.

Occupation

A job or profession, typically one that requires specific training or skills.