The Major Advantage Associated with Radio as an Advertising Medium

question 248

Multiple Choice

The major advantage associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)is a segmented medium.
• C)has a perishable message.
• D)has an unlimited amount of advertising time available.
• E)is relatively simple to convey complex messages.

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Definitions:

Quotation Marks

Punctuation marks used in pairs to signify the beginning and end of a direct quote or to denote the title of short works, like articles or poems.

Citing Source

The practice of acknowledging the original source of information or ideas in one's work to give credit to the authors.

Paraphrasing Plagiarism

A type of plagiarism where the writer changes words or phrases but retains the original idea of the source without proper citation.

Ideas Copied

The act of taking someone else's ideas, whether intentionally or unintentionally, and passing them off as one's own.