The Objective of Institutional Advertisements Is to _________, Rather Than

question 90

Multiple Choice

The objective of institutional advertisements is to _________, rather than promote a specific product or service.

• A)generate support for nonprofit organizations
• B)increase frequency of purchases of new products
• C)tout the competitive advantages of one industry over another
• D)build goodwill or an image for an organization
• E)promote alternative uses for a product class

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Definitions:

Diffusion

The process by which an innovation or technology is adopted over time among members of a social system, community, or market.

Patent Trolls

Entities that purchase broad patents and use them to sue or threaten companies for patent infringement, often without producing any related products or services themselves.

Royalties

Payments made to the owners of intellectual property, such as patents or copyrights, for the use of their property.

Patent Ownership

The legal right granted to an inventor or assignee to exclusively produce, use, and sell an invention for a certain period of time.