An Ad for Conesco Insurance Asks the Question, "How Long

question 114

Multiple Choice

An ad for Conesco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to consider the future when she was young is an example of a _________.

• A)rhetorical appeal
• B)life cycle appeal
• C)humorous appeal
• D)security appeal
• E)fear appeal

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