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If You Ordered a Commercial to Run on a Local

question 150

Multiple Choice

If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your CPM be?


Definitions:

Service-sponsored Retail System

A retail network established by a service provider to sell or distribute its services directly to consumers.

Administered Cooperative System

A system where a central agency coordinates the activities of a group of cooperative entities, ensuring efficiency and uniformity in operations.

Franchising

A business practice in which a company allows another operator to trade under its brand in return for a fee or license.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

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