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If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your CPM be?
Lanham Act
United States legislation that provides protection to trademarks and regulates unfair competition.
False Advertising
The act of misleading consumers through deceptive, incorrect, or misrepresented information in advertisements.
Installment Contract
Under the Uniform Commercial Code, a contract that requires or authorizes delivery in two or more separate lots to be accepted and paid for separately.
Truth-In-Lending Act
A federal law designed to promote informed use of consumer credit by requiring disclosures about its terms and cost.
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