If You Ordered a Commercial to Run on a Local

question 150

Multiple Choice

If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A)$5.00
• B)$4.00
• C)$3.00
• D)$2.00
• E)$1.00

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Definitions:

Lanham Act

United States legislation that provides protection to trademarks and regulates unfair competition.

False Advertising

The act of misleading consumers through deceptive, incorrect, or misrepresented information in advertisements.

Installment Contract

Under the Uniform Commercial Code, a contract that requires or authorizes delivery in two or more separate lots to be accepted and paid for separately.

Truth-In-Lending Act

A federal law designed to promote informed use of consumer credit by requiring disclosures about its terms and cost.