Which of the Following Statements About Inquiry Tests Is Most

question 304

Multiple Choice

Which of the following statements about inquiry tests is most accurate?

• A)With inquiry test, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• B)With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D)In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E)In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Marginal Propensity

The proportion of an additional income that an individual or population spends on consuming rather than saving.

Multiplier Effect

The economic concept that an initial increase in spending leads to a greater increase in national income and total economic output.

Investment Accelerator

A concept where an increase in national income or gross domestic product leads to a proportionate increase in investment spending.

Aggregate-Demand Curve

A graph showing the relationship between the total quantity of goods and services demanded across all sectors of the economy and the price level.