When Preparing to Go Shopping After the Christmas Holidays, Cristy

question 19

Multiple Choice

When preparing to go shopping after the Christmas holidays, Cristy actively scans the ads in the local newspaper for coupons, rebates, and sale items.While in the store, Cristy also looks for free samples of new products and products she hasn't purchased previously.The coupons, rebates, sale items, and free samples are all examples of _________.

• A)advertising
• B)publicity
• C)personal selling
• D)sales promotion
• E)direct marketing

---

Definitions:

Negative Reinforcement

Negative Reinforcement is a psychological principle where the removal or avoidance of an undesirable outcome strengthens a behavior.

Conformity

The process of aligning one's attitudes, beliefs, and actions with the norms, policies, or expectations of a group or society.

Solomon Asch

A psychologist known for his research on conformity, including the famous experiment demonstrating how people often conform to the group even when the group is obviously wrong.

Daryl Bem

A prominent psychologist known for his work in the areas of personality theory, sexual orientation, and the self-perception theory of attitude change.