The Consumer Promotion That Involves the Use of a Brand-Name

question 4

Multiple Choice

The consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as _________.

• A)parasitic branding
• B)subliminal direction
• C)sub rosa advertising
• D)product placements
• E)product continuity

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Definitions:

Supervisory Cost

Supervisory cost involves expenses related to overseeing and directing operations or employees within a company, often including salaries of supervisors and related overhead.

Direct Materials

Raw materials that can be directly attributed to the production of specific goods or services and are a significant component of manufacturing costs.

Factory Machines

Durable, industrial equipment used in the manufacturing process, critical to producing goods and services.

Paper Cupcake Liners

Disposable paper molds used to line the cups of muffin tins to prevent cupcakes from sticking to the pan.