A Hardware Store Owner Placed an Advertisement for Sylvania Light

question 20

Multiple Choice

A hardware store owner placed an advertisement for Sylvania light bulbs in the local newspaper.Sylvania provided the storeowner with several high-quality, camera-ready sample advertisements.In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost of the advertisement.Sylvania was using __________ in an attempt to encourage both better advertising quality and greater advertising quantity in the efforts of local resellers of its product.

• A)strategic promotional implementation
• B)manufacturer incentive advertising
• C)cooperative advertising
• D)distributor kickbacks
• E)pre-paid publicity

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Definitions:

Airway

The path that air follows to enter and leave the lungs, including the nose, mouth, pharynx, larynx, trachea, and bronchi.

Insulin

A hormone secreted by the islets of Langerhans in the pancreas.

Sugars

Simple carbohydrates that taste sweet and are used by the body for energy.