FIGURE 16-9 
-What is a point of purchase display (like the Nabisco one shown in Figure 16-9 above)? Discuss two reasons why firms use them.
Definitions:
Profit Maximization
The technique a firm applies to set the price and production level for the best profit return.
Price
The sum of money needed to buy a product, service, or asset.
Quantity
The quantity of a tangible or intangible product or service.
Inelastic Region
The inelastic region on a demand curve represents a range where a change in price has little to no effect on the quantity demanded of a good or service.
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