Which of the Following Statements About Inquiry Tests Is Most

question 304

Multiple Choice

Which of the following statements about inquiry tests is most accurate?

• A)With inquiry test, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• B)With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D)In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E)In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Registered Democrats

Individuals who have officially registered to vote as members of the Democratic Party in the United States.

Registered Republicans

Individuals who have officially registered their preference for the Republican party, often in the context of United States political affiliation.

Population Standard Deviations

A measure of the dispersion or spread of all values in a given population.

Test Statistic

A calculated value from sample data that is used in a hypothesis test to decide whether to reject the null hypothesis.