Product Advertisements Refer to

question 98

Multiple Choice

Product advertisements refer to

• A)advertisements that focus on a product class rather than on an individual brand and which take the form of (1) industrial, (2) social, and (3) governmental.
• B)advertisements that focus on selling a good or service and which take three forms: (1) awareness, (2) interest, and (3) adoption.
• C)advertisements that focus on counteracting negative opinions and which may take three forms (1) defensive, (2) offensive, or (3) deflection.
• D)advertisements that focus on selling a good or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.
• E)advertisements that focus on clarifying misconceptions and which may take three forms (1) instructional, (2) reprimand, or (3) placation.