The Primary Purpose of a Pioneering Advertisement Is to

question 172

Multiple Choice

The primary purpose of a pioneering advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)show one brand's strengths relative to those of competitors.
• D)reinforce previous knowledge of a product.
• E)build goodwill or an image for an organization rather than promote a specific product or service.

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Definitions:

Instrumental Value

The worth or usefulness of something as a means to achieving an end or goal.

Milton Rokeach

A social psychologist known for his work on human values, beliefs, and attitude change, particularly noted for the Rokeach Value Survey.

Sense of Accomplishment

A feeling of satisfaction achieved after completing a task, reaching a goal, or overcoming a challenge.

SMART Goals

A criterion for setting clear, specific, measurable, attainable, relevant, and time-bound objectives.