One of the Advantages Associated with Television as an Advertising

question 274

Multiple Choice

One of the advantages associated with television as an advertising medium is that it

• A)has a short exposure time.
• B)can use picture, print, sound, sight, and motion.
• C)is a low-cost medium.
• D)has an unlimited amount of advertising time available.
• E)can be used to convey complex messages.

---

Definitions:

Long-Term Orientation

A cultural dimension that describes a society's time horizon, focusing on future rewards, perseverance, and savings.

Legal System

The comprehensive system of rules and principles of a society that are recognized as binding and enforced by authorities.

Religious Scriptures

The sacred writings or holy texts of a religion, which convey spiritual truths, moral codes, and teachings integral to the faith's beliefs and practices.

High Uncertainty Avoidance

Describes cultures that have a low tolerance for ambiguity and uncertainty, often favoring strict rules and procedures.