The Purpose of a Reminder Advertisement Is to

question 31

Multiple Choice

The purpose of a reminder advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)state the position of a company on an issue.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Vacation

A duration spent outside of one's home or workplace dedicated to resting, unwinding, or journeying.

Holmes And Rahe

Psychologists who developed a scale to measure stress based on major life events and their impact on an individual's health.

Type B Personality

A personality type characterized by comparatively lower levels of stress, patience, relaxed state, and a laid-back attitude, in contrast to the more stress-prone Type A personality.

Competitiveness

The desire to win or excel in comparison to others, often driving individuals or groups to perform their best.