The Testimonial Type Ads for Carbon Dioxide Detectors Feature Parents

question 303

Multiple Choice

The testimonial type ads for carbon dioxide detectors feature parents who are discussing the dangers of carbon monoxide poisoning.In many of the ads, the homeowners tell the target audience how disaster can be averted by purchasing and using the advertised product.Such advertisements are using _________.

• A)authoritarian appeals
• B)guilt appeals
• C)fear appeals
• D)family appeals
• E)coercive appeals

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Definitions:

Payee

The party in a transaction who receives the payment.

Unconditional Promise

A pledge or assurance without any stipulations, qualifiers, or conditions, guaranteeing certain actions or outcomes.

Contractual Specifications

Detailed descriptions outlined in a contract that specify the agreed-upon standards, materials, and methods to be used.

"IOU"

An informal document acknowledging a debt.