The Decision on Media Selection Is Related to the Target

question 294

Multiple Choice

The decision on media selection is related to the target audience, the type of product, the nature of the message, and _________.

• A)media turnover
• B)audience preferences
• C)costs of alternative media
• D)corporate goals
• E)available air time

---

Definitions:

Comparative Advantage

An economic principle that states a country or individual can produce a good or service at a lower opportunity cost than others.

Consumption Point

A specific point on a consumer’s budget constraint that shows the combination of different goods or services they will consume to maximize utility.

Wheat

A cereal grain considered a staple food in many parts of the world, used to make products like bread, pasta, and cereal, among others.

Cattle

Domesticated large animals raised in agriculture for purposes like meat (beef), milk, or hide production.