Gross Rating Points (GRPs) Are Determined by the Formula

question 91

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A)reach multiplied by frequency.
• B)reach multiplied by rating.
• C)rating multiplied by frequency.
• D)cost divided by reach.
• E)cost divided by (reach multiplied by frequency).

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Definitions:

Hepatic Sinusoids

Specialized vascular channels within the liver that enhance the transfer of substances between the blood and liver cells.

Portal Triad

A distinctive arrangement within the liver that includes a bile duct, portal vein, and hepatic artery, essential for liver function.

Stomach Acids

A mixture of hydrochloric acid, potassium chloride, and sodium chloride, which helps in the digestion of food within the stomach.

Cholecystokinin (CCK)

A hormone that stimulates the digestion of fat and protein.