One of the Advantages Associated with Radio as an Advertising

question 74

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)can target general audiences.
• C)uses humor, sound, and intimacy effectively.
• D)has an unlimited amount of advertising time available.
• E)is relatively simple to convey complex messages.

---

Definitions:

Making Friends

The process of establishing mutually beneficial relationships with others.

Chess Players

Individuals who play chess, a strategic board game that requires critical thinking and problem-solving skills.

Correlation Study

A research method that determines the degree to which two variables are related to each other.

Correlation Coefficients

A measure used in statistics to indicate the degree to which two variables change together.