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The marketing professor wanted to do everything possible to ensure that her students understood her lectures.Accordingly, she used examples of marketing activities with which most students had recent experience.For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers.The examples used by the professor were her attempt to _________ her message so as to encourage understanding on the part of her students.
Technical Specifications
Detailed description of the technical requirements, features, and performance of a product, system, or service.
Information Requirements
The details and criteria of information needed by users to complete tasks or make decisions effectively.
Highest-Ranking IS Manager
The senior-most executive in an organization responsible for overseeing the information systems strategy and ensuring alignment with overall business objectives.
Strategic Planning
A structured approach to creating a vision of the desired future, then outlining general goals or aims and planning a series of actions to realize this vision.
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