Pretests Refer to

question 143

Multiple Choice

Pretests refer to

• A)tests conducted before an advertisement is placed in multiple mediums to determine which medium reaches its intended target market best.
• B)tests conducted amongst company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
• C)tests conducted at regularly scheduled intervals, before and during an advertising campaign to objectively measure its effectiveness.
• D)tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement pretests.
• E)sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.

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Definitions:

Rorschach Test

A projective psychological test consisting of inkblots presented to individuals to interpret, used to analyze personality characteristics and emotional functioning.

Clinical Interview

A method of assessment where a clinician asks a patient a series of questions to gather information about their psychological state.

Projective Tests

Psychological tests used to infer a person’s motives, conflicts, and unconscious dynamics on the basis of the person’s interpretations of ambiguous stimuli.

Objective Tests

Examinations that require the test taker to select or provide a response from a set of predetermined options.