After the Release of E

question 286

Multiple Choice

After the release of E.T., sales of Reese's Pieces soared while the makers of M&M's regretted not permitting them to be used in the film.This is an example of _________.

• A)product placements
• B)product continuity
• C)sub rosa advertising
• D)subliminal direction
• E)reverse product placement

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Definitions:

Frederick Jackson Turner

An American historian known for his "Frontier Thesis," which argued that the American democracy was largely formed by the American frontier.

Western Frontier

The geographical area of the United States west of the Mississippi River during the 19th century, known for its exploration, settlement, and expansion.

John C. Frémont

An American explorer, military officer, and politician known for his role in the U.S. expansion and the Bear Flag Revolt during the Mexican-American War.

"The Pathfinder"

A novel by James Fenimore Cooper, part of the Leatherstocking Tales, or alternatively a nickname for John C. Frémont, an American explorer, military officer, and politician.