The Information Sent by a Source to a Receiver During

question 193

Multiple Choice

The information sent by a source to a receiver during the communication process is referred to as _________.

• A)advertising
• B)publicity
• C)feedback
• D)the message
• E)promotional material

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing or policy-making purposes.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Quantifiable Characteristics

Attributes or features of an object or project that can be measured and expressed numerically.

Psychological Characteristics

Traits or features related to the mental and emotional state of an individual.