Consumers Are Often Concerned That Some Marketing Efforts Are Invading

question 281

Multiple Choice

Consumers are often concerned that some marketing efforts are invading their privacy.While this is a legitimate concern to consumers, the explanation by many marketers is

• A)if you voluntarily put information into a system, then anyone has the right to access it.
• B)current legislation makes all financial transactions part of the Freedom of Information Act.
• C)marketing is providing a customer service; if a consumer doesn't want to participate they can avoid shopping where the practice of sharing data takes place.
• D)this is a reflection of current times and electronic communication; failure to use these methods will essentially put a company today out of business and ultimately everyone will suffer.
• E)the collection of data from businesses where customers have shopped allows the marketer to satisfy their customer's needs more effectively by customizing programs specifically for that consumer.

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