A Prospective Buyer Goes Through a Sequence of Stages-From Initial

question 33

Multiple Choice

A prospective buyer goes through a sequence of stages-from initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, evaluation, trial, adoption, and refer to _________.

• A)Maslow's hierarchy
• B)the hierarchy of effects
• C)the purchase continuum
• D)the consumer-product cycle
• E)the consumer purchasing hierarchy

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Definitions:

Organizational Politics

The use of power and social networking within an organization to achieve changes that benefit the individual or the organization.

Reward Power

The authority to give employees rewards for compliance.

Leader's Authority

Leader's Authority refers to the recognized power or right of a leader to guide actions, make decisions, and enforce obedience among followers.

Consequences

The outcomes or effects that result from a particular action or condition.