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New Forms of Communicating with Customers, Such as Social Media

question 101

Multiple Choice

New forms of communicating with customers, such as social media, also offer opportunities to engage consumers.Recent research shows that __________ of consumers believe that companies should be interacting through social channels.

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Definitions:

Optimal

The most favorable condition or level of efficiency at which the desired outcome or operation is most effective or functional.

Opponent

An individual or group that competes against or disagrees with another in a contest, conflict, or debate.

Cooperative Advertising

A cost-sharing arrangement whereby both a supplier and retailer contribute to the advertising cost to increase demand for a product.

Constant-Sum Game

In a constant-sum game, the total payoff to all players remains the same, regardless of the strategies players use, meaning one player's gain is precisely equal to another's loss.

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