A Mutually Shared Understanding and Knowledge That the Sender and Receiver

question 192

Multiple Choice

A mutually shared understanding and knowledge that the sender and receiver apply to the message so that it can be communicated effectively during the communication process is referred to as _________.

• A)common ground
• B)field of experience
• C)message reciprocity
• D)concept exchange
• E)symbiosis

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Definitions:

Persuasive Process

The strategy of influencing or convincing others to adopt a certain viewpoint or to take a specific action.

AIDA

Stands for Attention, Interest, Desire, and Action; a marketing model that outlines the process for creating effective advertisements and promotions.

Persuasive Message

Communication aimed at influencing the thoughts, beliefs, or actions of others through reasoned argument.

Product

Any good, service, or idea that is offered to the market for sale, use, or consumption, and can satisfy a need or want.