Communication Is the Process of Conveying a Message to Others

question 279

Multiple Choice

Communication is the process of conveying a message to others that requires six elements.These elements include: a source, a message, a channel of communication, a(n) ___________, and the processes of encoding and decoding.

• A)concept
• B)offer
• C)receiver
• D)trademark
• E)slogan

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Definitions:

Trial Stage

A phase in the product adoption process where consumers first use a product on a limited basis to assess its value.

Innovation Stage

The phase in the product life cycle where a new product is introduced to the market and begins to grow in acceptance and use.

Promotion Objectives

Goals a company aims to achieve through its promotional activities, such as increasing brand awareness or boosting sales.

Specified Time Period

A defined interval of time, often set for a particular purpose or event.