Procter & Gamble Co

question 79

Multiple Choice

Procter & Gamble Co.created an advertisement for its Old Spice Red Zone antiperspirant.In terms of the communication process, the _________ in the ad for Old Spice Red Zone antiperspirant informed prospective customers that the antiperspirant offered more protection than the Old Spice High Endurance brand.

• A)channel
• B)message
• C)source
• D)feedback
• E)product point

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Definitions:

Implicit Memory

A type of memory in which previous experiences aid in the performance of a task without conscious awareness of these previous experiences.

Declarative Memory

A type of long-term memory that involves the ability to recall factual information, such as names, dates, and concepts.

Episodic Memory

The ability to recall and mentally re-experience specific episodes from one's personal past.

Semantic Memory

A kind of enduring memory that enables the recollection of words, ideas, or digits, crucial for language utilization and comprehension.