Which of the Following Statements About Advertising Is Most Accurate

question 186

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising can communicate specific product benefits to prospective buyers.
• B)Advertising has limited control as to when and where an advertisement will be used.
• C)A key advantage of advertising is its ability to use customized interaction.
• D)Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat buys.
• E)Advertising is one of the least costly forms of promotion because it reaches a mass market.

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Definitions:

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Microprocessor

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