To Communicate with Consumers, a Company Can Use One or More

question 245

Multiple Choice

To communicate with consumers, a company can use one or more of five promotional alternatives.In Figure 15-2 above, the position labeled "C" refers to the _________ element of

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

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Definitions:

Stock Exchange

A marketplace where securities, such as stocks and bonds, are bought and sold.

Liability

The state of being legally responsible for something, especially in terms of owing money or other obligations.

Incorporators

Incorporators are individuals or entities that are involved in creating and registering a corporation with the relevant state authority, completing and filing its articles of incorporation.

Federal Income Tax

A tax levied by the IRS on the annual earnings of individuals, corporations, trusts, and other legal entities.