(P338,) Which of These Promotional Elements Has the Inherent Weakness

question 138

Multiple Choice

(p.338,) Which of these promotional elements has the inherent weakness of extremely high expense per exposure?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

Understand the application of the implied covenant of good faith and fair dealing in franchise relations.

Learn the process and legal considerations involved in winding up a franchise business.

Understand the concept of sensory adaptation and its implications for perception.

Comprehend the physiology and psychology of the olfactory system, including the process of olfaction and the role of the limbic system in odor perception.

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Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the expected overhead based on standard rates.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard cost allotted for the actual production achieved, indicating the efficiency of utilizing variable resources.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected quantity, valued at standard cost.

Favorable

A term used in variance analysis indicating that actual costs were lower than budgeted or standard costs, leading to higher profits.