Consumers Often Use the Prices of Benchmark or __________ Items

question 299

Multiple Choice

Consumers often use the prices of benchmark or __________ items, such as a can of Coke, to form an overall impression of the store's prices.

• A)signpost
• B)billboard
• C)marquee
• D)yardstick
• E)scale

---

Definitions:

Medical Care

The provision of services by healthcare professionals to diagnose, treat, and prevent illness, injury, and other physical and mental impairments in individuals.

Information Gatherer

An individual or tool that collects data and information from various sources for analysis or decision-making purposes.

Influencer

A person with the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience, often utilized in marketing.

Vacation Decision

The process individuals or groups go through to choose destinations, accommodations, and activities for vacation based on factors such as budget, interests, and timing.