A Short-Term Inducement of Value Offered to Arouse Interest in Buying

question 16

Multiple Choice

A short-term inducement of value offered to arouse interest in buying a product or service is referred to as

• A) customer incentive.
• B) customer enticement.
• C) free publicity.
• D) sales promotion.
• E) purchase incentive.

---

Definitions:

Conscious Experience

The awareness of internal and external events or stimuli, encompassing thoughts, feelings, and perceptions.

Autonomic Arousal

The activation or response of the autonomic nervous system, often in reaction to stress, resulting in physiological changes like increased heart rate or sweating.

Display Rules

Culturally determined guidelines that dictate how emotions should be expressed in social settings, affecting the intensity and type of emotional expression considered appropriate.

Cultural Norms

Common norms and guidelines that determine how individuals act within societal groups.