The Primary Purpose of a Competitive Advertisement Is to

question 7

Multiple Choice

The primary purpose of a competitive advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)show one brand's strengths relative to those of competitors.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.