Which of the Following Weaknesses Is Associated with Sales Promotions

question 1

Multiple Choice

Which of the following weaknesses is associated with sales promotions?

• A)high absolute costs
• B)messages may differ between salespeople
• C)difficult to get media cooperation
• D)easily duplicated and can easily lead to promotion wars
• E)effectiveness diminishes when used continuously

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Definitions:

Balance Sheet Columns

The sections in a balance sheet that categorize and display a company's assets, liabilities, and shareholders' equity at a specific point in time.

Net Income

The complete income of a company once all costs and taxes are subtracted from its total revenue.

Net Loss

The result when a company's total expenses exceed its total revenues during an accounting period, indicating a decrease in owner's equity.

End-of-period Spreadsheet

A financial document summarizing a company's financial data at the end of an accounting period, including assets, liabilities, and equity.