Examlex
DLS Cosmetics is trying to create brand awareness by sending households a catalog of its products containing free samples as well as coupons.These free samples and coupons are examples of _________.
Reverse Conditioning
A behavior modification technique where the conditioning process is applied in reverse, to eliminate or alter an unwanted behavior or reaction.
Systematic Desensitization
A behavioral therapy technique aimed at reducing anxiety or fear through gradual exposure to the feared object or situation.
Negative Attitude Change
The process through which an individual's favorable perspective or feeling towards an object, person, or situation becomes unfavorable.
Need For Cognition
A psychological trait representing an individual's tendency to engage in and enjoy effortful cognitive activities.
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