Managing the Breadth and Depth of the Assortment of Merchandise

question 277

Multiple Choice

Managing the breadth and depth of the assortment of merchandise available from the many manufacturers that might be interested in having a product available in the store is referred to as _________.

• A)efficient consumer response
• B)automatic reordering
• C)retail inventory management
• D)category management
• E)autocratic inventory control

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Definitions:

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of others.