Which of the Following Promotional Elements Requires Expensive Database Management

question 181

Multiple Choice

Which of the following promotional elements requires expensive database management and is experiencing a declining response rate?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

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Definitions:

World War I

A major global conflict fought from 1914 to 1918, primarily in Europe, involving many of the world's great powers.

The Irrational

Refers to actions, beliefs, or emotions not based on logical reasoning or actual facts.

War Monument

A structure erected to commemorate individuals or events associated with military conflicts, often serving as a place of remembrance and reflection.

Ernst Barlach

A German expressionist sculptor, printmaker, and writer known for his works that emphasize the suffering of humanity.