FIGURE 15-4 -Persuading the Consumer to Buy the Product Rather Than Substitutes

question 124

Multiple Choice

FIGURE 15-4
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 15-4 above?

• A)introduction
• B)growth
• C)maturity
• D)decline
• E)termination

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Definitions:

Perceptual Process

the sequence of steps that includes receiving, selecting, organizing, and interpreting sensory information.

Attention

The focus or concentration on a specific task, detail, or stimulus, crucial in cognitive processing and behavior selection.

Perceiver

An individual who observes, interprets, and makes sense of their surroundings, including people, situations, and information.

Inputs

Resources, information, or efforts that are put into a system or process in order to achieve desired outputs or results.