AmazonCom, a Successful Online Retailer, Manages an Extensive Database, Which

question 177

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive database, which includes customers' names and their tastes in books and music.This information is used to determine which products are suggested to each customer.This is an example of how Amazon.com uses

• A)publicity.
• B)advertising.
• C)sales promotion.
• D)personal selling.
• E)direct marketing

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, thereby having an interest in its performance and potential entitlement to dividends.

Employees

Individuals who are hired to perform specific duties in exchange for compensation under the direction and control of an employer.

Ethical

Pertaining to or dealing with morals, principles of morality, or the rules of conduct that govern the behavior of individuals and organizations.

Unethical

Actions or behaviors that do not meet the accepted standards of moral conduct.