Albert Corporate Searchware Is a Type of Search Engine Used

question 75

Multiple Choice

Albert Corporate Searchware is a type of search engine used at company websites to handle customer questions.Albert Corporate Searchware is trying to determine what promotional strategy should be employed with its flagship product.It has determined that search engine software is in the growth stage of the product life cycle.Which of the following options should it employ?

• A)Devote 40 percent of the promotional budget to sales promotion that supply the public with demonstration diskettes to prove the merits of Albert Searchware.
• B)Spend 30 percent of the budget in the effort to generate publicity for Albert Searchware.
• C)Use the majority of its promotional budget on advertising that focuses on creating brand awareness.
• D)Try to use a very balanced budget and spend equally for each of the four promotional choices in the attempt to even out sales growth.
• E)Encourage its sales force to emphasize the superiority of Albert Searchware and Albert's after-sale support.

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Definitions:

Lend Out

The act of providing money or assets to another party with the expectation that it will be returned or repaid, often with interest.

Debt Issue

The raising of funds through the sale of bonds, notes, or other forms of debt to investors.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholders' equity.

Capital Structure

The mix of debt and equity financing used by a company to finance its overall operations and growth.