During the Planning Stage of an IMC Program a Firm

question 97

Multiple Choice

During the planning stage of an IMC program a firm will identify the target audience, specify the advertising objectives, set the budget, select the right promotional tools, and _________.

• A)pretest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)create possible product bundles

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Definitions:

Token Economies

A behavior modification system using tokens as a form of currency that can be exchanged for desired goods or privileges, often used in therapeutic settings.

EMDR

A psychotherapeutic method known as Eye Movement Desensitization and Reprocessing aims to reduce the discomfort linked to memories of trauma.

Exposure Therapy

A psychological treatment that helps individuals confront their fears by gradual and repeated exposure to the feared object or context.

Facilitated Communication

A controversial technique where a facilitator helps a person with severe communication disabilities by supporting their hand or arm while they attempt to type or communicate through another device.