The First Decision in Developing the Promotion Program Is to

question 229

Multiple Choice

The first decision in developing the promotion program is to

• A) set the budget.
• B) state the mission.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Granted License

An official permission or permit given by an authority to an individual or organization to do something that, without such permission, would be illegal.

American Bar Association (ABA)

A voluntary national association of attorneys. The ABA plays an active role in developing educational and ethical standards for attorneys and in pursuing improvements in the administration of justice.

National Federation

An organization or association that encompasses various groups or governing bodies on a national level, often within a specific sector.

Paralegal Associations

Professional organizations that represent the interests of paralegals, providing education, certification, and networking opportunities.