Not Every Suburban Store Is Located in a Shopping Mall

question 285

Multiple Choice

Not every suburban store is located in a shopping mall.Many neighborhoods have clusters of stores, referred to as a strip mall, to serve people who are within a 5-to 10-minute drive.Unlike the larger shopping centers, the composition of these stores is usually _________.

• A)unplanned
• B)national franchises
• C)privately owned specialty stores
• D)fast food restaurants
• E)services and ethnic restaurants

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Definitions:

Ideation

The creative process of generating, developing, and communicating new ideas, whether abstract or concrete.

Prototypes

Early models or samples of a product built to test a concept or process, used for demonstrations and feedback before final production.

Discovery

The process of finding information, places, or objects, especially for the first time, or the act of unveiling something not previously known.

Percentage of Ad Spend Method

A budgeting technique for advertising in which the budget is set based on a fixed percentage of the company’s sales or projected sales, making it a simple and commonly used method for allocating advertising funds.