In the Hierarchy of Effects, Trial Refers to

question 249

Multiple Choice

In the hierarchy of effects, trial refers to

• A)the consumer's ability to recognize and remember the product or brand name.
• B)the consumer's appraisal of the product or brand on important attributes.
• C)an increase in the consumer's desire to learn about some of the features of the product or brand.
• D)a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E)the consumer's actual first purchase and use of the product or brand.

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Definitions:

Materials Cost

The expense associated with the raw materials and supplies used in the production of goods or services.

Labor

The work performed by individuals that contributes to the production of goods or services in an economy, often categorized as manual or skilled tasks.

Monthly Expenses

Regular costs incurred every month, such as rent, utilities, and groceries, necessary for maintaining a standard of living.

Contribution Margin

The amount by which a product's sales revenue exceeds its variable costs, used to cover fixed costs and contribute to profits.