When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing

question 248

Multiple Choice

When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion.The marketer can effectively control these elements to develop marketing strategies and to change those strategies in response to environmental changes.In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes

• A)retail pricing, store location, retail communication, and merchandise.
• B)goods and services, promotions, and communications.
• C)physical distribution, promotions, and communications.
• D)physical distribution, products, and personal selling.
• E)products, price, and personal selling.

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Definitions:

Callable Bond

A kind of security that the issuer has the option to buy back prior to its maturity at a set price.

T-Bill Quote

The price or interest rate expressed for a Treasury bill; often quoted in terms of discount from face value.

Face Value

The nominal or dollar value printed on a bond or stock certificate; for bonds, it's the amount repaid to the holder at maturity, and for stocks, it is the original cost of the stock.

Bid

An offer made by an investor, trader, or dealer to buy a security, commodity, or currency.